Advanced Online Reputation Management for BC Tourism Businesses

This seminar is best suited for tourism operators and destination marketing organizations who have participated in the fundamentals workshop or have a solid understanding of social media and wish to take activities to the next level.

In this free seminar we build on the basics of the fundamentals seminar and show you how to use social media to strengthen and leverage your reputation. We explore additional social channels, discuss branding and visioning, and show you ways to build advocacy, resolve challenging situations and measure results.

Advanced workshop topics include:

  • Search, social media and content marketing
  • Brand storytelling in text, photos and video
  • Building and engaging social media communities and advocates
  • Managing and preventing negative content, threats and crises
  • Analyzing performance and measuring return on investment

The 3-hour interactive seminar features examples from the tourism industry, group discussion and exercises, and lots of practical tips and takeaways.


Daniel E. Craig has worked with a range of tourism sectors, from accommodations to airlines to the cruise industry. Under his leadership as general manager, Opus Hotel was named one of the World’s Best 100 Hotels by Condé Nast Traveler and launched the first-ever hotel blog. Today, as founder of Reknown, he provides strategy and training in marketing and reputation management to travel businesses worldwide. The author of Destination BC’s Online Reputation Management guide, he delivers seminars across the province as part of the Tourism Business Essentials program.

To receive more information about the Online Reputation Management seminar, please contact

"You made it possible for me to learn what I need to do to grow my business using social media. Removed my fear”.

Johanna Rundell, Lavender House Bed and Breakfast, New Westminster

“I have no hesitation in recommending all operators participate in the Tourism Business Essentials Online Reputation Management workshop.

Joss Penny, CAE, Executive Director, British Columbia Lodging and Campgrounds Association