Research

Vancouver, Coast and Mountains

In this section you will find publications and reports relating to the Vancouver, Coast & Mountains region.


Regional Profile

The Vancouver, Coast & Mountains Regional Profile summarizes tourism indicators and provides a general overview of the area. The most recent annual data are presented including visitor volume, accommodation and transportation indicators, and information about seasonality and activities.

Vancouver, Coast and Mountains Regional Profile (2017)


Value of the Visitor Centre

The Value of the Visitor Centre (VC) reports are part of an on-going research program examining travellers who use VCs.  The use of the VCs provides communities with an opportunity to influence the activities and satisfaction of travellers, thus increasing the length of stay and the probability of a return visit to the community and British Columbia. Due to increasing needs in communities around the province, Research, Planning and Evaluation, Destination British Columbia has developed a methodology that VCs can use to measure the impact of the VC on traveller behaviour and to determine the economic benefit of the VC. The pilot project was initiated in 2001, and since, many communities have participated in the study.

2007 - Powell River
2004 - Chilliwack
2003 - Pitt Meadows and Maple Ridge
2002 - Hope


Regional Reports

2012 In-Market Consumer Research

The 2012 In-Market Consumer Research was undertaken in late 2011 and early 2012 to provide the six tourism regions information on the perceptions from key markets including British Columbia, Alberta, Western Washington and Eastern Washington. This report includes information on the top factors for choosing a BC destination, familiarity with the regions, activities participated in, future trip types, seasonality, trip planning tools and reasons for being unlikely to visit the regions. The full report on the findings, plus summaries of other BC tourism regions are available under “All Regional Reports”.

2012 In-Market Research – Vancouver, Coast and Mountain Summary

2008 Hope and Fraser Canyon

The 2008 Hope and Fraser Canyon Visitor Study was undertaken in the summer of 2008 to provide information on the characteristics of travellers to the Hope and Fraser Canyon regions and to support Destination British Columbia's Community Tourism Foundations® tourism plan development for the Hope and Fraser Canyon areas. This report contains analysis from the 1,100+ travellers who were interviewed at one of the following four locations: the Hope Visitor Centre, Coquihalla Canyon Provincial Park, Yale Historic Site and Museum or Hell’s Gate Airtram.  In addition to other analysis, the report summarizes demographics, trip characteristics and trip expenditures of travellers who were in the Hope and Fraser Canyon area between June and August 2008.

2008 Hope and Fraser Canyon Visitor Study (Executive Summary)
Final Report for the 2008 Hope and Fraser Canyon Visitor Study

2007 Sunshine Coast Visitor Study

The 2007 Sunshine Coast Visitor Study was undertaken in the summer of 2007 to provide information on the characteristics of travellers to the Sunshine Coast and to support Destination British Columbia's Community Tourism Foundations® tourism plan development for the Sunshine Coast area. Nearly 1,300 travellers were interviewed at the Westview and Langdale BC Ferries terminals on the Sunshine Coast. This report estimates the number of travellers and the expenditures of travellers exiting the Sunshine Coast by the Westview or Langdale BC Ferries terminals between June and August 2007 and also summarizes traveller demographics and trip characteristics.

2007 Sunshine Coast Visitor Study (Executive Summary)
Final Report for the 2007 Sunshine Coast Visitor Study