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      • Indigenous Tourism
    • Vancouver, Coast & Mountains Tourism Region
      • Industry Support Areas
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    • The Value of Tourism
  • What We Do
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      • BC Tourism Climate Resiliency Initiative
    • Funding Sources
      • Co-op Marketing
      • Municipal & Regional District Tax Program (MRDT)
      • External Funding Sources
  • Strategic Approach
    • Overview
    • Corporate Strategy
      • Our 2023-2025 Corporate Strategy
      • Engagement and Input
      • Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
      • Where We Will Focus
      • How We Will Succeed: Our Strategic Levers
      • Summary of Key Strategic Shifts
      • Alignment to Government Strategies
    • Marketing Strategy
    • Invest in Iconics Strategy
      • Strategy Overview
      • Timelines and Engagement
      • Destination Development
      • Place Branding
      • Rainforest to Rockies
      • The Great Wilderness
      • Frequently Asked Questions
    • Diversity, Equity, Inclusion, and Accessibility
    • Truth and Reconciliation
  • Learning Centre
    • Overview
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    • Social Media Marketing
    • Travel Trade & Travel Media
    • Applying Insights
    • BC's Destination Brand Resources
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    • Safety & Emergency Preparedness
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Module 7 – Website Analytics

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  • Module 7 – Website Analytics

Module 7 – Website Analytics

MODULE GOAL(S)

  • Learn how to set up Google Analytics for your website 
  • Create a Google Analytics 4 property
  • Understand your data stream

NOTE: Universal Analytics (UA) is the longtime version of the analytics service provided by Google. This is scheduled to sunset in July of 2024 and will be replaced by their next version, Google Analytics 4 (GA4). GA4 can be installed now to ensure it begins to collect data before UA has been discontinued, at which point you will no longer be able to access data collected there.

This module will focus on GA4. 

By setting yourself up for success in Google Analytics, you will be able to better understand:

  • Who your website visitors are
  • What content they are looking for
  • How they behave when they land on your website

In this module you will learn how to set up and use your Google Analytics Account. You will also learn where to find your data stream and discover the data that is automatically tracked for you. Once you’re all set up, you’ll be able to glean in-depth information about your audience that will help you shape your marketing strategy.

Existing Resources – DBC Learning Centre

  • Getting Started with Google Analytics and Social Media Metrics
  • Using Google Analytics to Understand your Audience
  • Define and Measure Paid, Owned and Earned Media
  • Cut Through Digital Analytics and Get The Numbers that Matter Most
  • Drive More Leads to Your Website — Let’s Play Tag!

Existing Resources – Secondary Source

  • Google Analytics Academy (Google)
  • The Ultimate Guide to Google Analytics in 2021 (Hubspot)

Google Analytics Glossary (Loves Data)

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Play Digital Foundations - Module 7: Website Analytics

IN THIS MODULE

Back to Foundations

Module 7 – A Guide to Getting Set-Up in Google Analytics and GA4

Learn how to set up Google Analytics and GA4 for the first time.
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Module 7 – The Role of Analytics in Measuring and Optimizing Business Success

A “data stream” is a flow of data from your website to Google Analytics (GA). When you create a data stream, GA generates a “tag”, which is a snippet of code that you add to your website that collects all kinds of data.
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Module 7 – Setting Up Your New GA4 Property

Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property.
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Module 7 – Understanding Data Streams in GA4

Learn about data streams, where they fit in GA4, and how to adjust them to your needs.
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