Module 7 – Website Analytics

MODULE GOAL(S)

• Learn how to set up Google Analytics for your website 
• Create a Google Analytics 4 property
• Understand your data stream

NOTE: Universal Analytics (UA) is the longtime version of the analytics service provided by Google. This is scheduled to sunset in July of 2024 and will be replaced by their next version, Google Analytics 4 (GA4). GA4 can be installed now to ensure it begins to collect data before UA has been discontinued, at which point you will no longer be able to access data collected there.

This module will focus on GA4. 

By setting yourself up for success in Google Analytics, you will be able to better understand:

• Who your website visitors are
• What content they are looking for
• How they behave when they land on your website

In this module you will learn how to set up and use your Google Analytics Account. You will also learn where to find your data stream and discover the data that is automatically tracked for you. Once you’re all set up, you’ll be able to glean in-depth information about your audience that will help you shape your marketing strategy.

Existing Resources – DBC Learning Centre

• Getting Started with Google Analytics and Social Media Metrics
• Using Google Analytics to Understand your Audience
• Define and Measure Paid, Owned and Earned Media
• Cut Through Digital Analytics and Get The Numbers that Matter Most
• Drive More Leads to Your Website — Let’s Play Tag!

Existing Resources – Secondary Source

• Google Analytics Academy (Google)
• The Ultimate Guide to Google Analytics in 2021 (Hubspot)

Google Analytics Glossary (Loves Data)