Tourism Investment in BC

Why invest in British Columbia’s tourism sector?

British Columbia offers a large and diversified tourism market for investment supported by global brand strength, four‑season demand, established global access, and a stable business environment.

• BC’s largest primary resource industry, generating $23 billion in annual visitor revenues and contributing $8 billion to provincial GDP (2024)
• Clear long term growth mandate to double tourism revenues by 2036, with a shift toward high value, sustainable growth
• Diverse investment opportunities across accommodations, attractions, experiential and Indigenous tourism, wellness, transportation, and destination infrastructure

Tourism Market Position and Global Access

British Columbia competes well in the global tourism market, supported by a strong and well‑coordinated tourism industry with clear brands and shared development strategies.

World‑Class Global Access

• Vancouver International Airport (YVR) connects B.C. to 120+ cities in 23 countries
• YVR has been recognized as North America’s Best Airport a record 15 times by Skytrax
• Victoria International Airport (YYJ) ranks among North America’s top small airports
• B.C.’s six international airports connect to 30+ regional airports in the province ensuring easy access for international visitors
• Vancouver Port—the largest in Canada—welcomed an estimated 1.2 million cruise passengers in 2025, reinforcing B.C.’s role as a premier Pacific gateway