Given our industry is struggling with the impact of the COVID-19 crisis, our focus this year will be less celebratory, and instead, focus on four themes: How Tourism is Helping Communities, Virtual Travel Experiences, Training Opportunities for BC’s Tourism Industry, and educating British Columbians on the value of BC’s tourism industry. More than ever, British Columbians need to know about the importance of BC’s visitor economy, how it enriches all our lives by contributing to our collective social, cultural, environmental and economic well-being, and why they should travel within their own province.
We encourage you to join in on this week-long initiative and help support ongoing efforts to showcase local tourism products and experiences, support tourism businesses with their restart and recovery efforts, and demonstrate that #BCTourismMatters in communities across British Columbia.
This year’s Tourism Week letter, from the Honourable Lisa Beare, Destination BC, the Tourism Industry Association of BC, go2HR, Indigenous Tourism BC, and the BC Regional Tourism Secretariat, provides a good overview of how industry can join in on Tourism Week initiatives.
Keep exploring this page and check back often for updates throughout the week. Make sure you also visit the Tourism Industry Association of BC’s website for more on #TourismWeek.
We've put together some helpful resources to help you promote how #BCTourismMatters.
Tourism touches every part of our province and has become one of BC’s leading business sectors, generating revenue of $20.5 billion in 2018*, an increase of 4.9% over 2017, and a 53.3% increase from 2008.There were 19,329 tourism-related businesses in BC, in 2018, employing over 161,500 people and paying $6 billion in wages and salaries.
During this challenging time, when the future is uncertain, we know by collaborating and highlighting the opportunities and benefits of BC’s visitor economy, we can forge the road to recovery, together. Here are some ways to help showcase local tourism products and experiences, support tourism businesses with their restart and recovery efforts, and demonstrate that #BCTourismMatters in communities across the province.
Thank you for supporting Tourism Week, May 24 to May 30, 2020.
*Latest information available from BC Stats
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