There is incredible opportunity within British Columbia for tourism. The tourism industry is a key driver of economic success across BC—growing faster than the provincial economy as a whole, with increasing revenues, employment, wages, and visitors.
Together, we’ve fine-tuned and fuelled the engine that is an $18.4 billion industry. We continue to engage our broader communities and push forward. From the smallest rural adventure guide business to our largest city-based hotel, we recognize that deep, collaborative partnerships enhance the power of the tourism industry in BC.
To achieve British Columbia’s potential and compete to win on a global tourism scale, Destination BC has created detailed strategies for growth. The goals of our corporate strategy are supported by the goals of our marketing, and destination and industry development plans.
Download the full Power of Tourism document here or read by clicking on it below.
2017 Value of Tourism: A Snapshot of Tourism in BC
This information provides insight into the economic value of tourism in British Columbia for 2017. It is also a complementary piece to the full Value of Tourism in British Columbia: Trends from 2007 to 2017 report, available in spring of 2019. Information provided is produced by BC Stats for Destination BC, and derived by Destination BC based on the International Travel Survey from Statistics Canada.
Download the snapshot here or by clicking on it below.
The tourism industry in British Columbia is made up of many different organizations and partners.
Through a collaborative ecosystem, together we showcase the safe and welcoming culture of Canada to the world while supporting our communities.
British Columbia’s Ministry of Tourism, Arts and Culture leads the alignment of provincial tourism priorities and sets the strategic direction while working collaboratively with other parts of the industry and supporting responsible tourism growth and development through its Crown corporation, Destination BC.
Power of Tourism Infographics
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