Destination BC is here to support you. We are doing everything we can in partnership with provincial and federal government, industry partners, and Health Authorities to monitor the impact of COVID-19 on BC and its tourism industry.Learn More
There is nothing more important to our province right now than ensuring Canadians are observing the advice of our health authorities. We must act now and use our collective voice to prevent non-essential travel, and keep our communities safe.Learn More
Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
In March 2020, Destination BC launched its new corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It defines a new path for how we work together in our industry, and how we can compete better, in one of the most competitive industries in the world. Read the strategy here.
Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.Learn Something New Today
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