Rainforest to Rockies is one of the world’s most iconic journeys, taking travellers from sea to sky, by road, rail or trail.
Rainforest to Rockies conceptual route map, presented as part of the 2023 consumer brand launch.
Travellers choose their own adventure and enjoy the journey from Vancouver on the Pacific Coast to the Canadian Rockies several ways including:
This journey covers most of the southern part of the province, giving travellers many options for discovering BC while encouraging them to stop and explore more. Travellers create their own adventures, choose their path and set their own pace.
Find 12 itineraries conveying the diversity of the route and the many different ways to explore across the southern part of the province and much more on the new consumer-facing website: www.hellobc.com/rainforest-to-rockies.
Details on the Rainforest to Rockies launch in Australia and the UK, brand tools and information on how to use the brand in your marketing activities will be shared across our industry channels in early 2024.
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