Join Destination BC on Thursday, August 1st at 10:00am (PDT) for an update on the state of tourism in BC and the latest on our key strategies and programs.
Learn MoreBe prepared for emergencies with the help of our recently updated Emergency Messaging Guidance document.
Learn MoreThis video tutorial series will help tourism businesses determine if working with the travel trade is right for their business or community. It provides guidance on who the travel trade is, why, and how to work with them, and how local and regional Destination Management Organizations can help.
Learn MoreEffective on Friday, July 12, 2024 at noon Pacific Daylight Time, Category 1 campfires will be prohibited throughout BC, except for the Haida Gwaii Forest District.
Learn MoreThrough a partnership with Destination BC and Wine Growers BC, working with Firecircle and supported by Pacific Economic Development Canada (PacifiCan), the Cultivating Experiences: Elevating BC Wine Tourism program supported ten wineries across the province in developing new wine tourism experiences.
Learn MoreDestination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.
We work collaboratively with industry, regional, community, and Indigenous partners.
In late February 2023, Destination BC launched a new 2023-2025 corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It outlines our new path for success and provides clarity about the choices we will make over the next three years, and beyond. The strategy outlines our intention to focus on the following levers, to improve BC’s competitiveness and improve the quality of life for people living in British Columbia through tourism over the long term.
• Compelling Reasons to Explore BC
• A Globally Competitive Tourism Ecosystem
• Respectful Growth of Indigenous Tourism
Learn more about the 2023-2025 corporate strategy, here.
Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos.
Learn Something New TodayDestination British Columbia acknowledges with gratitude the xʷməθkʷəy̓ əm (Musqueam Indian Band), Sḵwx̱ wu7mesh Úxwumixw (Squamish Nation), and səlilwətaɬ (Tseleil-Waututh Nation) on whose shared territories we operate our main office.
We respectfully recognise that we carry out our work on the territories of Indigenous Peoples throughout BC. We honour our ongoing and developing relationships with First Nations (status and non-status), Inuit, and Métis Peoples. We are on a path of learning and are committed to working together.
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