Woodland caribou in grasslands, Stikine Region
Destination BC is governed by a Board of Directors comprised of nine private sector Directors, appointed by the Minister responsible for tourism, based on recommendations provided by the tourism industry. Of the nine members, only four may be currently involved in the tourism or hospitality sector.
The Directors are chosen on the basis of their business experience and the expertise required on the Board, against a well-defined board skills matrix. The Board is responsible for providing leadership and strategic direction to Destination BC, in accordance with Destination BC’s mandate, Government’s strategic direction, Gaining the Edge, and Destination BC’s Mandate Letter, as well as overseeing management in the conduct of the organization’s business.
This includes to:
Set vision and strategic direction and empowering and directing management;
Ensure appropriate fiscal and management policies, controls and accountabilities are in place;
Approve the annual budget and service plan;
Ensure appropriate risk-management measures are in place;
Hold management accountable for defined performance measurements;
Ensure effective use of resources;
Develop strategies to engage and partner with key stakeholders in the marketing of tourism; and
Report to government, stakeholders and the public.
Board Governance Disclosure
Destination BC adheres to the disclosure requirements included in the Provincial Government’s Best Practice Guidelines: BC Governance and Disclosure Guidelines for Governing Boards of Public Sector Organizations. This includes terms of reference for the Board and its committees, Director biographies, director attendance records, and the number of board and committee meetings held during the year found here.
The Chair is responsible for the effective leadership and performance of the Board and is the liaison between the Board and the Minister responsible for tourism. The Chair works with the CEO to ensure effective relations with tourism stakeholders and government.
Directors have a fiduciary duty to act in the best interests of Destination BC. They are guided in fulfilling their mandate by Destination BC’s partners and stakeholders and, in particular, British Columbia’s tourism industry.
Board of Directors
Andrea Shaw (Chair)
Laird M. Miller (Vice-Chair)
Individual biographies of the Board Chair and Directors can be found below.
The Board Chair is an ex-officio member of all committees and each Director serves on one or more of four standing committees:
Tourism Marketing Committee
Committee Role: Destination BC works collaboratively with tourism stakeholders across the province to coordinate tourism marketing at the international, provincial, regional and local levels. The Tourism Marketing Committee provides strategic advice to the Destination BC Board and CEO related to:
Marketing strategies for the organization;
Performance metrics to track the success of the organization’s tourism marketing activities, and the performance of the tourism sector; and
Ways to use Destination BC funds to leverage private and public sector tourism marketing funds.
Chair: Marsha Walden
Board Members: Dawn Black, Josie Tyabji
Others: 20 representatives
nominated by each of the Regional Destination Marketing Organizations.
Finance and Audit Committee
Committee Role: The Finance and Audit Committee assists the Board in fulfilling its oversight responsibilities related to internal controls, audit processes, compliance with laws, regulations and policies, risk management and other related financial management matters. The committee ensures that all necessary reporting is carried out in a timely manner.
Chair: Laird Miller
Board Members: Joel McKay, Al Raine, Josie Tyabji, Penny Wilson
Human Resource and Compensation Committee
Committee Role: The Human Resource and Compensation Committee assists the Board in fulfilling its obligations relating to human resource and compensation issues. The committee maintains a focus on the performance and development of the CEO and on key strategic human resource priorities such as the development of Employee Standards of Conduct.
Chair: Penny Wilson
Board Members: Dawn Black, Joel McKay, Nicole Vaugeois
Committee Role: The Governance Committee is responsible for ensuring that Destination BC and its Board develop and implement an effective approach to corporate governance. This enables the business and affairs of the organization to be carried out, directed and managed with the objective of ensuring compliance with governance practices and sound ethical principles.
Chair: Nicole Vaugeois
Board Members: Dawn Black, Joel McKay, Laird Miller, Alan Raine
The Board has developed a Terms of Reference for each committee that can be viewed here.
Destination BC’s governance principles are:
Directors are independent of both government and Destination BC management;
Terms of Reference clearly define Chair, Director and committee responsibilities;
Oversight of management is meaningful;
Board and employees follow a rigorous code of conduct;
Governance improves continuously through professional development of directors and annual Board assessments; and
Governance practices are transparent.
Responsibility for day-to-day management of Destination BC is delegated to the CEO. The CEO leads the organization in achieving the corporate goals and priorities set by the Board, sets standards for organizational conduct, and recommends new initiatives to the Board. After a global search, conducted by a leading executive search firm, Marsha Walden was appointed as Destination BC’s first permanent President and CEO in October 2013.
Destination BC: Board of Directors
Andrea J. Shaw
is the Founder & Managing Partner of TTG Canada which consists of two strategic marketing and sponsorship firms; the TTG Partnerships and TORQUE Strategies. Both companies operate in Vancouver and Toronto. Previously, Ms. Shaw was the vice-president of Sponsorship, Sales and Marketing for the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games. Earlier, Ms. Shaw was the vice-president, Communication for the Vancouver Bid Organization. Active in her community, Ms. Shaw is a board member of the BC Cancer Foundation. Ms. Shaw is a registered nurse and holds a bachelor of education from McGill University.
Laird M. Miller
is the Group CFO, Managing Director Family Office for the Louie Family. Active in his community, Mr. Miller served as a member on the Minister's Council on Tourism and is a past board member and member of the Audit Committee of Tourism British Columbia. He served as a volunteer mentor in the Leaders of Tomorrow program at the Vancouver Board of Trade. Mr. Miller received his chartered professional accountant (FCPA, FCA) designation from the Chartered Professional Accountants of British Columbia. He holds a bachelor of science in forestry and a masters of business administration from the University of Toronto.
is a former Member of Legislative Assembly (MLA) and former three-term Member of Parliament, first elected in 1988. Ms. Black attained national recognition for her advocacy on behalf of women, families and the underprivileged. Prior to that, she worked as a sales representative for the Poul Moellar Agency and as an accounting clerk for the Vancouver Art Gallery and Traveller’s Insurance. Active in her community, she volunteers for the Stephan Lewis Foundation and a board member of the Broadbent Institute. She has worked with several international organizations such as UN Development Programme, the National Democratic Institute and the Organization for Security and Cooperation in Europe. She was also Board Member of the Legal Services Society. Ms. Black graduated from Fairview Commercial High.
is the CEO of the Northern Development Initiative Trust, a $300 million-dollar regional development corporation focused on stimulating economic growth in Northern British Columbia. Mr. McKay joined Northern Development in June 2012, where he handled the Trust’s communications and marketing and economic research and analysis. Prior to that, he was assignment editor at Business in Vancouver Newspaper and a journalist specializing in coverage of BC’s natural resource industries. Joel is editor of the Don Rennie Award-winning Small Town P.R. Playbook, a Jack Webster award winning journalist and an alumnus of the Governor General’s Canadian Leadership Conference. In 2016, Kwantlen Polytechnic University honored him with a Distinguished Alumni award. Active in his community, he is the former Chair of Media Relations for the 2015 Canada Winter Games in Prince George and volunteers with the Rocky Mountain Rangers Association. Mr. McKay holds a Bachelor of Applied Journalism from Kwantlen Polytechnic University.
is in his third term as mayor of Sun Peaks Mountain Resort Municipality. Mr. Raine has managed successful resort lodge properties in both Sun Peaks and Whistler. Mr. Raine was the provincial co-ordinator of Ski Development in the late 1970s, authored the original provincial Commercial Alpine Ski Policy and conducted numerous ski resort assessments, including a review of the British Columbia Heli-ski industry. Earlier, Mr. Raine was the head coach and program director of the Canadian National Ski Team from 1968 to 1973. Active in the tourism community, Mr. Raine is a former chairman and director of both Tourism Sun Peaks and Tourism Whistler.
has over 30 years’ experience in wine industry business development, initially as general manager of a family-owned winery (now Inniskillin Okanagan). Currently, she is director of four western BCVQA estate wineries through Constellation Brands Canada. She also works closely with the Osoyoos Indian Band as General Manager of the Nk’Mip Cellars joint venture winery. Josie has served on numerous wine industry related boards over the years as director. She is currently past chair and serving on the board of the BC Wine Institute; a member of the Canadian Vintners’ Association board and executive committee; Okanagan Estate Wine shops board director and serving on the BC Agri-Food Trade Advisory Council; as well as the Nk’Mip Resort Association board.
Penny Wilson is chief marketing officer at Hootsuite, the most widely used platform to manage social media. Ms. Wilson leads the company's global marketing, growth and customer support organizations, driving market leadership, brand awareness, demand generation, and the creation of memorable customer experiences. Ms. Wilson has more than 30 years of experience in senior marketing and executive leadership roles in the technology industry. Her previous roles include Chief Marketing Officer (CMO) at Juniper Networks, CMO and senior vice president at Macromedia, in addition to executive positions at Alias|Wavefront and Merrill Lynch. At Macromedia, Ms. Wilson led the company’s worldwide marketing efforts through a successful $3.4 billion acquisition by Adobe Systems Inc. Outside of Hootsuite, Penny pursues her passion for lifelong learning, and mentoring of early-stage companies. She enjoys spending her free time with family and friends, running, hiking and skiing.
Nicole Vaugeois is the Associate Vice President of Research at Vancouver Island University (VIU). She formerly held an Endowed Chair position as the BC Regional Innovation Chair in Tourism and Sustainable Rural Development at VIU, and was the Director of Strategic Initiatives for the World Leisure Centre of Excellence in Sustainability and Innovation. Active in her community, Ms. Vaugeois is currently a Board member of the Travel and Tourism Research Association (Canadian Chapter), the BC Rural Network and Innovation Island. She formerly served on the Board of Tourism Vancouver Island and held an appointment to BC's Tourism Research Taskforce. Ms. Vaugeois holds a Bachelor of Arts from the University of Alberta, a Master of Arts in Tourism Planning from CHN The Netherlands, and a PhD from Michigan State University.