Together with the support of Indigenous Tourism BC, the tourism industry, and communities throughout the province, we are branding, marketing, and supporting the development of globally compelling places and routes that span the entire province of British Columbia.
We do this by creating brands for BC’s extraordinary places and routes that support strong and compelling storylines for how we want the world to see and think about the province.
Tourism improves the quality of life for all British Columbians because visitors engage in a wide range of activities, such as interactions with communities and local environments. Without tourism, many of the things we enjoy in our communities would not be as viable; such as museums and galleries, festivals and sports events, air and highway transportation, and more.
British Columbia is large—bigger than the United Kingdom and Ireland combined. It’s larger than Japan, broader than New Zealand, and swallows California. By branding, marketing, and supporting the development of unique places and routes in BC, we will make it easier for visitors to understand our province, plan their trips, and spend their dollars here. This is a powerful new way to package and market British Columbia internationally and ensure tourism positively contributes to life for those that live here.
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