Creating an accessible website allows visitors with disabilities un-impeded access to your content. This helps them do things like read your blog, watch/listen to videos, and book a room or experience with you, with ease.
Studies show that 71% of customers with a disability will leave a website that is too difficult to navigate.
The Web Content Accessibility Guidelines (WCAG), published by the Web Accessibility Initiative of the World Wide Web Consortium, provides a common definition and set of technical guidelines to help businesses make web content more accessible to people with disabilities.
The WCAG is divided into 3 levels of conformance, and is assessed by self-evaluation:
Most small businesses that focus on accessibility opt for an AA level of compliance.
The full set of WCAG can be a lot to grasp and understand at first, but these quick wins can help people get a quick start. They address the most important considerations for web accessibility.
Context is important – decorative images may not need a description.
Use this tool to test your website’s colour contrast ratio.
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