Emergency Resources for BC’s Tourism Industry

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Supporting Wildfire Response Along Hwy 4  

During the 2023 wildfire along Highway 4, industry partners worked together using BC’s Tourism Emergency Management framework to coordinate communications, share timely information, and support both residents and visitors.

This story highlights how a collaborative approach enabled a more unified and effective response.

About This Case Study Reading time: ~3 mins Format: Case Study Download PDF

Last updated: May, 2026

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