EMERGENCY RESOURCES: Find the latest emergency resources, including wildfires, for BC's Tourism Industry.
Managing Expectations and Reputation through Effective Communication
Recorded in May 2020 as part of our Road to Recovery Webinar Series, this session explores how the needs and expectations of travellers have changed following COVID-19, and looks at best practices in communications, communicating new policies, and aligning your messaging with legitimate sources.
Although created with the COVID-19 pandemic in mind, this webinar contains useful information on communicating effectively to your audience, particularly during a crisis. We recommend starting at 1:36 and skipping the recorded Q&A that begins at 36:40. To maximize your viewing experience, you are also encouraged to skip past the interactive polls beginning at 5:47 and 14:09.
You can find written responses to the Questions and Answers from the webinar here.
About This Video
Reading time: ~52 mins
Learning Type: Video
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View All Resources6 Communication Strategies to Build Traveller Trust and Confidence on the Road to Recovery
As more businesses reopen and travel resumes, effective communication will play a critical role in the recovery of the BC tourism industry. Here are six ways to reassure travellers and give them the confidence to book.
Essential Strategies to Innovate your Visitor Experiences and Offerings
View the second webinar in the COVID-19 Road to Recovery Webinar Series. In this session, we look at strategies to design unforgettable visitor experiences that can appeal to BC travellers.
