Destination BC and Tourism Industry Partners Showcase 12 Destination Development Case Studies from Across BC

To showcase the social, cultural, and economic benefits of tourism initiatives that enable communities across BC to flourish, Destination BC, in collaboration with tourism industry partners at regional and local levels, is launching an inspiring new collection of 12 destination development case studies that highlight innovative tourism practices and their positive impact on visitors and residents.

This series features two projects from each of the six tourism regions in BC, showcasing stories of community destination development achieved through collaborative local and regional partnerships. These projects highlight the positive impacts of thoughtful destination development for BC communities—environmentally, economically, socially, culturally, and recreationally.

Together, they take you on an engaging journey through impactful storytelling about communities and local partners, exploring the multifaceted benefits of destination development and creating environments where residents and visitors can thrive. The case studies cover the following projects:

1. Accelerate Kootenays
2. BC’s Fishing Highway
3. Cross-Country Ski Trails in the Thompson Okanagan
4. Don’t Love It To Death
5. Expanding Mountain Bike Infrastructure in the Thompson Okanagan
6. Experience the Fraser
7. First Impressions Assessment
8. Indigenous Voices of Vancouver Island
9. Morfee Mountain Ridgeline Trail
10. Mt. Abriel Trail Network
11. Nemiah Valley Lodge
12. Tumbler Ridge Global Geopark

This compilation offers a rich tapestry of success stories that have enhanced visitor experiences and contributed to significant socio-cultural enrichment and economic vitality for communities across the province.

Together, they demonstrate how sustainable practices and inclusive community engagement lead to thriving destinations, highlighting the value of embracing destination development as a conduit for positive change and the benefits of designing community destination development initiatives with tourism organizations, community leaders, local entrepreneurs, cultural advocates, and recreation enthusiasts in mind.

We encourage you to delve into these stories, draw inspiration, and consider how key insights and lessons learned can be applied or adapted to support future endeavours in your area or community.

Explore the full case study collection, here: https://www.destinationbc.ca/what-we-do/destination-management/destination-development/ 

Case Study Partners

We extend our deepest gratitude to all the partners whose expertise, strategic thinking, and dedication have been instrumental in bringing these case studies to life, and a heartfelt thank you to all local partners who have been leading and supporting these tremendous efforts and projects.

This case study series was created by Destination BC through collaboration with the Ministry of Tourism, Arts, Culture and Sport and the six Regional Destination Management Organizations in BC including, the Cariboo Chilcotin Coast Tourism Association, Kootenay Rockies Tourism, Northern BC Tourism Association, Thompson Okanagan Tourism Association, 4TVI, and Vancouver, Coast & Mountains Tourism Region.