Destination BC’s Travel Media Team on Building Destination Awareness

Travel media relations is an essential marketing channel to tell our brand story, build awareness, and encourage travellers to visit BC.

Destination BC’s well-developed travel media program is carried out by our Travel Media Specialists, who work tirelessly to proactively seek out opportunities, pitch BC tourism stories, and host top-tier outlets across the province in order to maintain strong relationships with journalists and create exposure for BC as a destination of choice.

To build destination awareness in the UK market, for example, the team recently hosted media from The Times and The Sunday Times in Vancouver, Whistler, Vancouver Island and Northern BC. Trip coverage promoted the variety of exciting adventures and activities to be had in BC, as well as offering inspiration for a different way of exploring BC, by water, with Bluewater Adventures!

Here are just a few more of the media outlets the team recently assisted or hosted, and the exciting media coverage gained:

USA Today 10 Best https://www.10best.com/interests/explore/10-quintessential-ways-to-enjoy-summer-in-the-pacific-northwest/

Forbes https://www.forbes.com/sites/fionatapp/2019/07/24/reap-what-they-sow-at-these-amazing-vancouver-hotel-rooftop-gardens/#6f4c9f777b16

Forbes https://www.forbes.com/sites/lesliekelly/2019/07/24/destination-dining-british-columbias-sunshine-coast-is-a-culinary-bright-spot/#2158b1a66de9

EnRoute https://enroute.aircanada.com/en/article/how-a-vancouver-first-nation-is-reclaiming-its-land-and-inviting-the-world-to-visit

Outside Online https://www.outsideonline.com/2399599/best-hotel-packages-adventure-travel

Outside Online https://www.outsideonline.com/2399717/affordable-trips-north-america

Travel Squire https://travelsquire.com/fairmont-hotel-vancouver/

Where Magazine https://en.calameo.com/read/0056603004ba20aff4cc3/22

Gutsy Travler https://gutsytraveler.com/vancouver-island-british-columbia/

Vacay https://vacay.ca/2019/07/roll-through-vancouver-on-an-e-bike-tour/

Golf Advisor https://www.golfadvisor.com/articles/best-mountain-golf-destinations

Traveller (Australia) https://www.traveller.com.au/where-to-get-your-fix-of-the-healing-power-of-nature-h1fur6

Traveller (Australia) https://www.traveller.com.au/ten-mountain-cities-that-offer-culture-and-outdoor-thrills-h1g3oi

The Times (United Kingdom) https://www.thetimes.co.uk/article/two-weeks-in-british-columbia-05z8j7h50

The Times (United Kingdom) https://www.thetimes.co.uk/article/up-close-and-personal-in-wild-canada-jh9pxztfq