“Fall for BC All Over Again” Campaign

We have launched our Fall Recovery campaign on TV, radio, print, and across digital channels! Targeted towards a BC audience, the campaign shows that there’s so much fall has to offer and encourages residents to rediscover unique fall scenery and activities with an immediate call to action to book trips now. Complete with inspirational fall videos, travellers are directed to an updated fall landing page – hellobc.com/fall –  to find trip ideas, itineraries, deals, and more. The campaign builds on the six experience collections introduced in the summer and highlights bookable fall experiences, as well as city and urban stays.

The campaign will run from September 8 – November 10, 2020, through paid, earned, and owned activities across both traditional and digital channels:

• TV brand spots and Global Partnership
• Radio ads (Rock 101, CKNW, QM FM, and JR FM)
• Print advertorials in The Vancouver Sun and 18 community papers
• Multicultural Radio and print ads in Mandarin, Cantonese, and Punjabi
• Digital ads through Facebook, Instagram, Google, Pinterest and Spotify
• Long weekend booking drivers through paid social
• Sponsored content with Daily Hive
• Paid search
• Email Marketing
• Earned Media

Over the next few weeks, the campaign will continue to roll out sponsored print advertorials, digital editorials, multicultural print and radio ads, and additional TV spots. Tune in to your favourite broadcast channels and AM and FM radio stations for our campaign ads!

Visit hellobc.com/fall for more information.