One of the ways that Destination BC generates leads for tourism businesses in the province is through promotion of travel deals. The Travel Deals page on HelloBC.com receives over 67,000 views annually. Each month, Destination BC sends a travel deals email to a growing list of North American subscribers. In 2016, these emails generated more than 12,000 leads to tourism businesses across the province. This is a great opportunity for tourism businesses to extend their season and attract new customers by getting their message to travellers already thinking about coming to British Columbia. Destination BC is preparing to launch a fall campaign, so get your business on board now.
What you need to know
In order to be considered for inclusion in the monthly travel deals email or other campaign activities you must:
Types of travel deals
A travel deal can be a value-added or discounted offer to consumers. It can include:
How to create a compelling offer
The way in which you describe your travel deal will affect how travellers respond to it. Here are a few suggestions:
Data from our travel deals emails tells us that 54% of our subscribers are over 55 years old, 55% of them are female, and BC residents are our most engaged subscribers. This information provides the opportunity for some targeted deals. Don’t forget to take advantage of special occasion such as holidays or changes of season to create interesting themed deals.
What we provide
On HelloBC.com, your travel deal will be featured in an ad tile that includes the title, dates, a brief description, and a link to the offer on your website. The deal will appear on your page, on the Travel Deals page, and on the related region or community pages on HelloBC.com.
And, every month our team will look for the best offers from across the province to feature in our email or other campaign activities – yours could be one of them!
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