Eleven business and industry leaders have been appointed to a new task force focused on reigniting BC’s tourism sector and enhancing its long-term competitiveness.
“There is no question that B.C.’s tourism businesses have suffered considerably due to COVID-19, which is why I’m so thankful that the members of this new task force have stepped up to help address the challenges head on,” said Lisa Beare, Minister of Tourism, Arts and Culture. “I am confident their vast expertise will be instrumental in putting tourism in B.C. back on a solid footing.”
Members of the Tourism Task Force have varied backgrounds including business, labour and the not-for-profit sector. The groups will seek innovative and creative ideas from stakeholders, experts and the public about how to help BC’s tourism industry recover in the short, medium and long term. The group will also solicit input on how the industry can become more sustainable in the future. A final report will be presented to the minister by Dec. 31, 2020.
Tourism Task Force members include:
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