Position: Coordinator, Brand & Creative
Classification: CO18
Salary: $64,123.59 – 72,674.35
Status: Temporary (12 Months)
Location: Vancouver, BC
Work Option: Hybrid
Flexible work options are available, subject to an approved telework agreement; Hybrid work is available for employees residing within the Vancouver, Coast and Mountains (VCM) region and enables employees to telework from their home up to 3 days a week with in office days on Wednesdays and Thursdays.
Closing Date: April 26, 2024 at 4:00pm
Position #: 00100466
Competition #: DBC 2024-07
If you are interested and you meet the selection criteria, please apply via this link with your cover letter and CV prior to 4 PM April 26, 2024.
You must be a Canadian citizen, permanent resident or hold a valid work permit to apply for this temporary opportunity.
The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established.
Destination BC is recognized globally for our strong, authentic brand, our award-winning creative and leading-edge marketing, and our destination management strategies. We work hard, play to our strengths, support each other unreservedly, and consider it a privilege to share the transformative power of BC’s experiences with the world. We offer the opportunity to love what you do by engaging in exciting and innovative work and immersing yourself in a collaborative work culture that is committed to empowerment and employee learning and development. Our primary workplace model is a combination of in office and work from home based on a split week giving you the best of both worlds.
Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC’s programs help to improve the visitor experience, support businesses and communities across the province, and strengthen BC’s worldwide reputation as a destination of choice. For more information about Destination BC’s programs and services, please visit www.DestinationBC.ca.
Destination BC is committed to ensuring diversity, equity, and inclusion within our organization and in all aspects of our work, and welcome applications from all qualified job seekers. If you are an applicant with a disability, we will ensure workplace accommodations are in place to enable you to do your best work.
A safe and respectful workplace for all employees is a leading priority for our organization, and as part of this, we are committed to the health and safety of our employees, industry partners, sub-contractors, and community.
For inquiries regarding accommodation requirements, or to learn more about our commitment to the health and safety of our employees, please contact [email protected]. For more information about Destination BC’s programs and services, please visit www.DestinationBC.ca.
Indigenous Applicant Advisory Service is available to applicants who self-identify as Indigenous (First Nations, status or non-status, Métis, or Inuit) seeking work or already employed in the BC Public Service. For advice and guidance on applying and/or preparing for an interview for this opportunity, we invite applicants to connect with the Indigenous Applicant Advisor, by email: [email protected] or by phone: 778-698-1336.
PURPOSE OF POSITION
At Destination BC’s Brand & Creative Coordinator, you take a leading role in the implementation, management, and expression of the Super, Natural British Columbia family of consumer brands and the Destination British Columbia tourism industry brand.
Reporting to the Sr. Specialist, Brand & Creative, you are part of a team of brand strategists and experts who are responsible for the development, implementation, and management of the Super, Natural British Columbia and Iconics place brands. You’re organized, collaborative, and proactive, providing valuable project planning and management support, advice, and input across a variety of concurrent brand and creative projects throughout the organization, including Destination BC’s annual global marketing programs. This includes planning and delivering engagement and training sessions with internal and external stakeholders, the creation and delivery of project and creative briefs, and the direct management of creative suppliers (e.g. photographers, videographers) in developing new brand assets for use by Destination BC and our network of tourism partners. You act as a bridge between brand strategy and key brand user groups, and work closely with teams within and outside of the organization to build engagement around the brands and ensure brand outputs are aligned from a strategic, visual, and tone of voice perspective. You’re responsible for the day-to-day management and governance of Destination BC’s family of brands, including the creation and distribution of brand guidelines and toolkits and management of trademarks.
As an expert in our consumer and industry brands, and a strong collaborator and communicator, you act as the main liaison between the Brand team and departments across the organization, including preparing and leading brand training and engagement sessions and providing ongoing advice to other business units. You provide guidance, feedback, and approval to internal and external stakeholders around usage of Destination BC’s brand assets, including photography, videography, logos, creative materials, etc. You also play a key role in building brand alignment with external stakeholders, providing ongoing advice, consultation, and training to various partners (e.g. DMOs, sector associations, tourism businesses, etc.). You’re proactive and creative, and are able to identify and act on opportunities for improvement in processes and documentation that support brand engagement and alignment objectives.
SPECIFIC ACCOUNTABILITIES
JOB REQUIREMENTS
COMPETENCIES
Indigenous relations behavioural competencies
ORGANIZATION CHART
Vice-President, Global Marketing
Director, Global Brand Strategy
Manager, Brand & Creative
Sr. Specialist, Brand & Creative
Coordinator, Brand & Creative
HOW TO APPLY & APPLICATION REQUIREMENTS
To be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the job requirements section above. Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities and competencies as outlined in the above Job Description. A Criminal Record Check (CRC) will be required.
A cover letter is required as part of your application. The content and/or format of your cover letter may be evaluated as part of the assessment process.
A resume is required as part of your application. Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.
As part of the application process, you will be prompted to complete an online questionnaire to demonstrate how you meet the job requirements. Responses to this questionnaire will be used to shortlist applicants against the job requirements.
Please allot approximately 30 minutes to complete the application.
Only applications submitted using the online application portal will be accepted.
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