Position: Manager, Co-op Marketing Programs
Classification: Band 3
Salary: $86,200.00 – $122,100.01
Status: Permanent, Regular
Location: Vancouver, Coast and Mountains region (Hybrid)
Comox Valley, BC (Remote)
Cranbrook, BC (Remote)
Kamloops, BC (Remote)
Kelowna, BC (Remote)
Nanaimo, BC (Remote)
Penticton, BC (Remote)
Prince George, BC (Remote)
Terrace, BC (Remote)
Victoria, BC (Remote)
Work Option: Hybrid or Remote
Flexible work options are available, subject to an approved telework agreement; Hybrid work is available for employees residing within the Vancouver, Coast and Mountains (VCM) region and enables employees to telework from their home up to 3 days a week with in office days on Wednesdays and Thursdays. Remote work is available for employees residing outside of the VCM region in one of the approved remote locations in BC listed above. Employees working remotely will have the opportunity to visit the Destination BC office once a quarter.
Closing Date: April 30th at 4:00pm PT.
Position #: 00100505
Competition #: DBC 2024-08
If you are interested and you meet the selection criteria, please apply with your cover letter and CV prior to 4 PM on April 30, 2024.
You must be a Canadian citizen or permanent resident to apply for this full-time opportunity.
The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established.
Destination BC is recognized globally for our strong, authentic brand, our award-winning creative and leading-edge marketing, and our destination management strategies. We work hard, play to our strengths, support each other unreservedly, and consider it a privilege to share the transformative power of BC’s experiences with the world. We offer the opportunity to love what you do by engaging in exciting and innovative work and immersing yourself in a collaborative work culture that is committed to empowerment and employee learning and development. Our primary workplace model is a combination of in office and work from home based on a split week giving you the best of both worlds.
Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC’s programs help to improve the visitor experience, support businesses and communities across the province, and strengthen BC’s worldwide reputation as a destination of choice. For more information about Destination BC’s programs and services, please visit www.DestinationBC.ca.
Destination BC is committed to ensuring diversity, equity, and inclusion within our organization and in all aspects of our work, and welcome applications from all qualified job seekers. If you are an applicant with a disability, we will ensure workplace accommodations are in place to enable you to do your best work.
A safe and respectful workplace for all employees is a leading priority for our organization, and as part of this, we are committed to the health and safety of our employees, industry partners, sub-contractors, and community.
For inquiries regarding accommodation requirements, or to learn more about our commitment to the health and safety of our employees, please contact [email protected]. For more information about Destination BC’s programs and services, please visit www.DestinationBC.ca.
Indigenous Applicant Advisory Service is available to applicants who self-identify as Indigenous (First Nations, status or non-status, Métis, or Inuit) seeking work or already employed in the BC Public Service. For advice and guidance on applying and/or preparing for an interview for this opportunity, we invite applicants to connect with the Indigenous Applicant Advisor, by email: [email protected] or by phone: 778-698-1336.
PURPOSE OF POSITION
As part of the Destination Management division, the Manager of Co-operative Marketing Programs plays a strategic role in driving and influencing engagement within the tourism industry. The Manager leads a strategic business unit that designs, develops, and implements Destination BC’s Co-operative Marketing Partnerships Program, as well as administering the organization’s role in the Municipal and Regional District Tax (MRDT) Program. Acting as an important liaison and resource between Destination BC and the tourism industry, they connect and influence successful outcomes for tourism communities and experience sectors.
Reporting to the Director of Industry Partnerships & Diversity, Equity, Inclusion, & Accessibility (DEIA), the Manager of Co-operative Marketing Programs is responsible for developing, managing, delivering, and evaluating the best in class, industry-facing Co-operative Marketing Program that supports Destination BC’s corporate goals and provides value to British Columbia’s tourism industry by advancing the Province’s competitive position.
The Destination Management division focuses on strategic collaboration with internal and external partners and clients to maximize economic and social benefits across BC. Requiring a strategic mindset and exceptional relationship-building skills, the Manager will work with other program areas through effective collaboration, strategic planning, implementation, and evaluation, as well as ensuring quality assurance and standardization while ensuring economies of scale.
This leadership role will foster, influence, and maintain strong, collaborative working relationships with external partners, including Indigenous Tourism BC, the Regional Destination Marketing Organizations (RDMOs), tourism communities, experience sector organizations, and provincial ministries. This position requires exceptional strategic planning, strong relationship-building, issues management, and resource management skills to ensure the consistent delivery of programs and to achieve optimal results.
As a leadership role within Destination BC, this position requires a commitment and ability to develop others and to ensure program and corporate goals are well supported and achieved.
SPECIFIC ACCOUNTABILITIES
JOB REQUIREMENTS
Preference may be given to applicants with the following:
COMPETENCIES
Leadership: implies a desire to lead others, including diverse teams. Leadership is generally, but not always, demonstrated from a position of formal authority. The “team” here should be understood broadly as any group with which the person interacts regularly.
Planning, organizing and coordinating: involves proactively planning, establishing priorities and allocating resources. It’s expressed by developing and implementing increasingly complex plans.
Strategic orientation: is the ability to link long range visions and concepts to daily work, ranging from a simple understanding to a sophisticated awareness of the impact of the world at large on strategies and on choices.
Relationship Building: is working to build or maintain ethical relationships or networks or contacts with people who are, or may be, potentially helpful in achieving work related goals and establishing advantages. These people may include customers, clients, counterparts, colleagues, etc.
Managing organizational resources: is the ability to understand and effectively manage organizational resources (for example: people, materials, assets, budgets). This is demonstrated through measurement, planning and control of resources to maximize results.
Developing others: involves a genuine intent to foster the long term learning or development of others through coaching, managing performance and mentoring. Its focus is on developmental intent and effect rather than on a formal role of training.
Teamwork and cooperation: is the ability to work cooperatively within diverse teams, work groups and across the organization to achieve group and organizational goals. It includes the desire and ability to understand and respond effectively to other people from diverse backgrounds with diverse views.
Creating and managing change: involves knowledge and skills to manage in the organization through setting direction and urgency, building a coalition of support, communicating widely, handling resistance to change and facilitating implementation of successful change actions.
Indigenous relations behavioural competencies
Self-discovery and awareness means understanding one’s thoughts, feelings, values and background and how they impact the success of the interaction and relationship, or how they may influence one’s work. It is recognizing one’s own biases by tracing them to their origins, through reflection and by noticing one’s own behaviour—and then intentionally seeking a way forward that positively impacts the interaction and relationship. It means maintaining new ways of thinking and acting when situations become difficult or uncertain, or in times of urgency.
Change Leadership is championing the achievement of intended, real change that meets the enduring vision of Indigenous self-determination in British Columbia. It involves collaboratively developing and implementing ideas to achieve positive change from anywhere in the BC Public Service. The change leader learns from other leaders and elders, models the vision, and encourages members of the public service to commit to and champion the vision. The change leader inspires others into new ways of thinking and doing business. The change leader routinely energizes the change process and removes barriers to change.
ORGANIZATION CHART
Vice-President, Destination Management
Director, Industry Partnerships and DEIA
Manager, Co-op Marketing Programs
Senior Program Advisor, MRDT
Senior Program Advisor, Co-op Marketing Programs
Coordinator, Co-op Marketing Programs
Special Project Support
HOW TO APPLY & APPLICATION REQUIREMENTS
To be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the job requirements section above. Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities and competencies as outlined in the above Job Description. A Criminal Record Check (CRC) will be required.
A cover letter is required as part of your application. The content and/or format of your cover letter may be evaluated as part of the assessment process.
A resume is required as part of your application. Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.
As part of the application process, you will be prompted to complete an online questionnaire to demonstrate how you meet the job requirements. Responses to this questionnaire will be used to shortlist applicants against the job requirements.
Please allot approximately 30 minutes to complete the application.
Only applications submitted using the online application portal will be accepted.
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