Rivers, rainforests, and powder for travel media
Earlier this month Destination BC, in partnership with Tourism Squamish, co-hosted the first group press trip of 2019. The group toured the rivers and rainforests of the Vancouver, Coast and Mountains region. Highlights included Britannia Mine Museum tour and sneak peak of the new “Mill Show” opening later this year, a snowshoe tour at Sea to Sky Gondola, winter eagle viewing float with Canadian Outback Rafting, Squamish Craft Tasting Trail featuring newcomers Gillespies’s Distillery, Northyards Cidery and Backcountry Brewing, a fly fishing lesson, and Sky Pilot flightseeing tour.
Seven media from Canada, USA, UK and Mexico participated, representing outlets including the Toronto Sun/Post Media, Hemispheres, AFAR Online, Metroland News, Westways, LA Times, Canadian Geographic Travel, and Reforma newspaper (Mexico).
Additionally,in partnership with the Kootenay Rockies Tourism Association, Kicking Horse Mountain Resort and Panorama Mountain Resort, Destination BC also co-hosted a group ski press trip along the Powder Highway in January. The “Powder Highway 2.0: Steep, Deep & Unique Eats” trip visited Panorama Mountain Resort, Kicking Horse Mountain Resort and Golden, highlighting expanded ski offerings and unique culinary experiences. Outlets represented include MPORA (UK), The Toronto Sun, Matador Network and Escape (AUS).
Press coverage as a result of the press trip can be seen here: https://matadornetwork.com/read/eat-ski-british-columbia-powder-highway/
Here are just a few of the media outlets Destination BC recently assisted or hosted:
LA Times, Today Show, HGTV, Vancouver Sun, The Social, The Weather Network, San Diego Magazine, OpenTable, New Orleans Bride
Examples of recent coverage:
Globe and Mail https://www.theglobeandmail.com/life/article-skiers-check-out-bcs-40-million-josie-hotel-the-first-canadian/
G Adventures https://www.gadventures.com/blog/cideries-vancouver-island-travel/
Matador Network https://matadornetwork.com/read/eat-ski-british-columbia-powder-highway/
Hotel Addict https://hotel-addict.com/2019/01/17/wellness-wilderness-and-a-walk-with-pigs-at-bcs-echo-valley-ranch-and-spa/
Backpacker https://www.backpacker.com/trips/great-bear-rainforest-kayaking
Women’s Health (United Kingdom) https://www.womenshealthmag.com/uk/fitness/fitness-holidays/a25912580/british-columbia/
Escape (Australia) https://www.escape.com.au/holiday-ideas/ski/savour-the-magic-of-whistlers-mountains-from-zipline-to-snowmobiles/news-story/b61f4acaef3507692d3116572d4f50fe
