The BC Bird Trail Takes Flight!

In late September, the BC Bird Trail was launched by partners across the province, with support through our Co-operative Marketing Partnership Program. Developed to raise awareness about the diversity and quality of BC’s birding experiences, the BC Bird Trail operates in support of birding, and birdwatching-focused travel in British Columbia. Through easy-to-follow itineraries, the Trail encourages visitors to “Discover BC’s Pacific Flyway” in areas covering Central Vancouver Island, Richmond, Delta, and the Fraser Valley. In coming years, the Trail will expand throughout BC.

We are excited to support the following partners to build the BC Bird Trail through the Co-operative Marketing Partnership Program to become the leading source of information on attractions, activities, and accommodations related to birdwatching travel in BC:

• Richmond Delta Trail – Tourism Richmond, Tourism Delta
• Fraser Valley Trail – Tourism Abbotsford, Tourism Langley, Tourism Chilliwack, Tourism Harrison
• Central VI Trail – Tourism Cowichan, Parksville Qualicum Beach Tourism, Tourism Nanaimo
• Birds Canada (Global Partner)
• Indigenous Tourism BC (Global Partner) – these funds are not matched by DBC.

The allocated Co-op Program funding ($64,000) and additional Destination BC funding ($70,000) will be used to:

• Develop curated bird-centric travel itineraries that encompass key touchpoints of travel planning, including dining, hotel stays, guided tours, and birding-related equipment all designed to lead conversion and generate revenue.
• Build a comprehensive web platform that tells the story of these experiences, utilizing professional content creators to generate high quality images and writing to create an immersive and engaging experience that shares the transformative power of BC’s supernatural experiences any time of year.
• Develop content and promote the BC Bird Trail through organic and paid social media activites.

Destination BC’s Co-op Program is an application-based program that provides co-operative marketing and promotion support to Regional Destination Marketing Organizations, community consortiums, sector organizations or approved paired communities in British Columbia.

Learn more at www.bcbirdtrail.ca