When we work together as an integrated marketing engine for BC, we all succeed. When we present one common voice to the consumer, aligning under the Super, Natural British Columbia® brand, we maximize our collective impact.
As a Destination BC partner, you may be able to leverage lower licensing costs for the following technologies:
When we collaborate under a common digital marketing tagging framework, we share in the collective success of data insights and converting visitors to BC, creating advocates via remarkable experiences in-destination.
That’s why we’re asking all tourism businesses and DMOs to participate in our common tagging framework.
A tag (also called a pixel, floodlight tag, or beacon) is a piece of code that collects anonymous data from a website. Destination BC uses website tagging via Google’s DoubleClick Floodlight Tag and DMP tags. Both of these snippets of code fire when the webpage they are placed within loads.
Tags are needed for any digital campaign to track metrics beyond impressions and click-through rates. Tags allow us to track how many visitors Destination BC is referring to a partner website (called a referral), whether through a Destination BC-led campaign or a sector-led campaign funded by us.
Beginning in 2018, we are asking suitable tourism businesses to add these tags to their website if they have not already done so. We will also be asking non-traditional tourism partners to add our tags.
Creating one data and digital marketing ecosystem will generate a unified view of the consumer and is best way to know how effective our joint marketing campaigns are. Audience pools created through the tagging process allow for the generation of insights and targeted remarketing efforts through a customer journey.
For those participating, we will continue to share performance measures, learnings, and insights on a regular basis.
Contact ConsumerMarketing@DestinationBC.ca to determine if common tagging makes sense for your business.
Or, to learn about how to access and use the same shared technologies, including how to participate, please email Daniel.Vasquez@DestinationBC.ca.
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