Emergency Resources for BC’s Tourism Industry

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Pivoting from Fear to Community Pride in Squamish 

In August 2019, and again in September 2020, the Sea to Sky Gondola in Squamish was subject to serious acts of vandalism.

Learn how Tourism Squamish’s response helped shape public perception and support recovery efforts.

About This Case Study Reading time: ~3 mins Format: Case Study Download PDF

Last updated: May, 2026

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Supporting Wildfire Response Along Hwy 4  

Explore how industry partners coordinated communications and supported residents and visitors during the Highway 4 wildfire.
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Case Study ~3 mins
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More in the Crisis Communications Resource Library

Understand the Foundations of a Crisis

Identify foundational components of potential crises before they happen, clarify your organization's role in each type of crisis and plan next steps.
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Build Your Crisis Team

Assemble your crisis response team, and assign clear roles, responsibilities and actions.
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Know Your Audiences

Understand who will be impacted and what they need, to inform effective communication during a crisis.
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Prepare your Communication Channels

Organize and tailor your communication channels to meet the diverse needs of different audiences during a crisis.
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Share the Facts

Share clear and accurate information during a crisis.
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Assess Your Crisis Response

Review your response efforts to identify what worked and where improvements can be made for the future.
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