Recorded in June 2020 as part of our Road to Recovery Webinar Series, we partnered with Facebook to learn how to best leverage the Facebook Family of Apps to build a presence for your business, connect with your community and communicate with your customers. Facebook shares best practices for creating a page, selling products/gift cards, the best formats/tools to communicate different types of messages, and how to establish a dialogue with consumers to both show care and address questions.
Although created with the COVID-19 pandemic in mind, the content in this webinar contains useful guidance on leveraging social media during a crisis, including strategies to increase relevance and specific tips on using your mobile for photos and videos. We recommend starting at 0:47 and skipping the section ‘How has COVID adjusted consumer use of social media?’ which runs from 5:49 until 14:14.
Access Facebook’s Tourism Blueprint for free online courses customized for small and medium sized travel businesses here.
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