Facebook + Instagram for Travel: Building a Strong Foundation

Recorded in June 2020 as part of our Road to Recovery Webinar Series, we partnered with Facebook to learn how to best leverage the Facebook Family of Apps to build a presence for your business, connect with your community and communicate with your customers. Facebook shares best practices for creating a page, selling products/gift cards, the best formats/tools to communicate different types of messages, and how to establish a dialogue with consumers to both show care and address questions.

Although created with the COVID-19 pandemic in mind, the content in this webinar contains useful guidance on leveraging social media during a crisis, including strategies to increase relevance and specific tips on using your mobile for photos and videos. We recommend starting at 0:47 and skipping the section ‘How has COVID adjusted consumer use of social media?’ which runs from 5:49 until 14:14.

Access Facebook’s Tourism Blueprint for free online courses customized for small and medium sized travel businesses here.