Destination BC Response
Response, Recovery, Resilience
For the latest details on Destination BC’s marketing activities, listen to our July 23 industry call, for an update from Maya Lange, Destination BC’s VP of Global Marketing.
Destination BC’s marketing and industry response to the COVID-19 pandemic has been guided by three-phases: Response, Recovery, Resilience—principles which align with BC’s Restart Plan.
We are now in Phase 3 of BC’s Restart Plan. In alignment with this Phase, Destination BC has launched a new chapter of its successful Explore BC campaigns: an extensive domestic marketing campaign encouraging BC residents to plan and book their trips for travel throughout the province.
The campaign is designed to promote safe travel practices, re-ignite BC’s tourism industry revenue, promote BC tourism businesses and destinations, and rekindle British Columbians’ curiosity and passion for the place they live.
By visiting exploreBC.com, residents can find trip planning ideas and resources to support their rediscovery of our enchanting province, guided by six new experience collections:
- West Coast Culture
- Mountain Peaks & Towns
- Northern Wild
- Vineyards, Valleys & Lakes
- Rivers, Ranches & Ranges
- Vancouver & Sea-to-Sky
In addition to trip planning, inspiration and booking assistance, Destination BC is utilizing its channels to help BC residents understand what’s open and what they need to know before they go, including responsible traveller behaviour.
When appropriate, we will extend the campaign into Alberta and other parts of Canada. By encouraging as many British Columbians as possible to #exploreBC safely and thoughtfully, we can help our industry emerge stronger than ever before.
As we continue on this path together, we are committed to supporting BC’s tourism industry by providing access to resources and tools, training programs, program modifications, and insights for small- and medium-sized enterprises in our industry.
We encourage you to look through our Response, Recovery, Resilience approach and stay up to date on the latest information we have, and are working from, through joining our industry calls on Thursdays, subscribing to our weekly newsletter, and following our corporate social media channels.
COVID-19 Email Communications
In an effort to keep industry informed on the fast-moving COVID-19 pandemic, Destination BC is sending out regular bulletins in place of monthly Directions emails for the foreseeable future.
What should I do in a suspected case of COVID-19?
If you have symptoms and may have been exposed to COVID-19, use the BC COVID-19 Self-Assessment Tool, developed with the BC Ministry of Health, to help determine whether you may need further assessment or testing for the virus. You can complete the assessment for yourself, or on behalf of someone else, if they are unable to.
To arrange for further assessment or testing, call your local primary care provider or 8-1-1, or for deaf or hard of hearing call 7-1-1.
Frequently Asked Questions
In partnership with the Ministry of Tourism, Arts and Culture, BC’s Ministry of Health, and other industry partners, we have created an FAQ. This will be continually updated, providing information from BC, national, and international partners to give you the information you need as it relates to travel and tourism. It will help you answer questions from your staff, visitors, and partners.
FAQs
