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    • Board Of Directors
    • Executive Leadership
    • Tourism Marketing Committee
    • Regional, Community & Industry
      Partners
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      • Community Partners
      • Indigenous Tourism
    • Vancouver, Coast & Mountains
      • Industry Support Areas
      • Meet the Team
      • Events
      • Regional Maps
      • Stay Connected
    • Corporate Documents
    • The Power of Tourism
  • What We Do
    • Overview
    • BC’s Destination Brand
      • Tools and Image Bank
    • Marketing
      • Consumer Marketing
      • Content Marketing
      • Social Media Marketing
      • Influencer Marketing
      • Travel Trade
      • Travel Media
      • Our Markets
    • Destination Management
      • Destination Development
      • Planning Area Look Up Tool
      • Emergency Preparedness
      • Industry Development
      • Visitor Services
    • Funding Sources
      • Co-op Marketing
      • Municipal & Regional District Tax
        Program (MRDT)
      • Program Requirements & Application
        Procedure
      • Annual Reporting Requirements
      • Forms
      • External Funding Sources
  • Strategic Approach
    • Overview
    • Corporate Strategy
      • Our 2023-2025 Corporate Strategy
      • Engagement and Input
      • Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
      • Where We Will Focus
      • How We Will Succeed: Our Strategic Levers
      • Summary of Key Strategic Shifts
      • Alignment to Government Strategies
    • Marketing Strategy
    • Invest in Iconics Strategy
      • Strategy Overview
      • Timelines and Engagement
      • Place Branding
      • Destination Development
      • Frequently Asked Questions
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  • COVID-19
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  • Destination BC Response

Destination BC Response

To support tourism and hospitality businesses across the province, Destination BC produced Messaging Guidance for industry. You can find the following Messaging Guidance documents on the Messaging & Tool Kit page:

  • Proof of Vaccination Messaging Guidance – for business, events, and services that require guests to be fully vaccinated
  • Messaging Guidance for Welcoming US Visitors – for messaging on welcoming US travellers to BC
  • Messaging Guidance for Welcoming International Visitors – for messaging on welcoming international travellers to BC
  • Messaging Guidance for July 1 until further notice – relating to Step 3 of BC’s four-step Restart Plan

Federal Response

Learn more about Canada’s actions to help Canadians and businesses facing hardship as a result of the COVID-19 outbreak.
Learn More

Provincial Response

Learn more about the measures in place and supports available for British Columbians during this difficult time.
Learn More

Industry Resources

A list of resources to support employers and employees affected by the downturn in business caused by COVID-19, and help mitigate the impacts on our industry and economy.
Learn More

Public Health Resources

COVID-19 is a serious health threat. The risk will vary between and within communities, but given the increasing number of cases in Canada, the risk to Canadians is considered high.
Learn More

Travel & Transportation

To protect Canadians, federal and provincial advisories, restrictions, and recommendations are in effect which are impacting travel within Canada, and outside Canada, including to the US.
Learn More

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Online, self-service business listings system for tourism industry.


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