7 Ways to Engage your Audience on Social

Social media is a great tool to connect with and inspire visitors. When you positively engage with people online about the remarkable experiences your business has to offer, you can have a direct impact on your overall business performance by combining your marketing efforts with social proof from past guests. By engaging and responding to conversations with potential or past visitors, you build a community of advocates for your business, allowing you to amplify positive messages and encourage others to share their experiences as well.

Here are a few best practices to follow when communicating with your social media community:
 

1. Take a Conversational Approach

Social media should be a two-way conversation. Be professional but use a conversational tone to ensure that you are speaking with people and not at them. Don’t be afraid to make a joke or use the occasional emoji. When responding to an issue, provide a personalized comment or apology, rather than canned, corporate response.

2. Build Relationships Online

When engaging with potential consumers, aim to jumpstart conversations, encourage sharing, and provide helpful trip planning advice, rather than simply pushing people to marketing material. Slowly move prospective consumers “down the sales funnel”, instead of focusing on only the result. Never present a “hard sell,” rather, have a genuine conversation and learn more about the person’s trip and interests before asking them to visit your business.