Emergency Resources for BC’s Tourism Industry

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SWOT Analysis Worksheet

A SWOT analysis helps you evaluate your organization’s strengths, weaknesses, opportunities and threats to better understand internal capabilities and external pressures.

Use this worksheet to identify gaps, inform planning, and prioritize actions to improve.

About This Tool Format: Tool Download PDF

Last updated: Jun, 2026

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Pivoting from Fear to Community Pride in Squamish 

Explore how Tourism Squamish responded to vandalism at the Sea to Sky Gondola and shifted the narrative toward community pride.
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Case Study ~3 mins
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Supporting Wildfire Response Along Hwy 4  

Explore how industry partners coordinated communications and supported residents and visitors during the Highway 4 wildfire.
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Case Study ~3 mins
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More in the Crisis Communications Resource Library

Understand the Foundations of a Crisis

Identify foundational components of potential crises before they happen, clarify your organization's role in each type of crisis and plan next steps.
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Build Your Crisis Team

Assemble your crisis response team, and assign clear roles, responsibilities and actions.
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Know Your Audiences

Understand who will be impacted and what they need, to inform effective communication during a crisis.
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Prepare your Communication Channels

Organize and tailor your communication channels to meet the diverse needs of different audiences during a crisis.
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Share the Facts

Share clear and accurate information during a crisis.
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Assess Your Crisis Response

Review your response efforts to identify what worked and where improvements can be made for the future.
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