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    • Overview
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      • Tools and Image Bank
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      • Consumer Marketing
      • Content Marketing
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      • Influencer Marketing
      • Travel Trade
      • Travel Media
      • Our Markets
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      • Destination Development
      • Planning Area Look Up Tool
      • Emergency Preparedness
      • Industry Development
      • Visitor Services
    • Funding Sources
      • Co-op Marketing
      • Municipal & Regional District Tax
        Program (MRDT)
      • Other Funding Sources
  • Strategic Approach
    • Overview
    • Corporate Strategy
      • Our 2023-2025 Corporate Strategy
      • Engagement and Input
      • Connecting Respectful Growth of Indigenous Tourism to Truth and Reconciliation
      • Where We Will Focus
      • How We Will Succeed: Our Strategic Levers
      • Summary of Key Strategic Shifts
      • Alignment to Government Strategies
    • Marketing Strategy
    • Invest in Iconics Strategy
      • Strategy Overview
      • Timelines and Engagement
      • Place Branding
      • Destination Development
      • Frequently Asked Questions
    • Diversity, Equity, Inclusion, and Accessibility
  • Learning Centre
    • Overview
    • Experience Development
    • Digital Marketing
    • Social Media Marketing
    • Travel Trade & Travel Media
    • Applying Insights
    • BC's Destination Brand Resources
    • Accessible Tourism
    • Safety & Emergency Preparedness
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    • Overview
    • Industry Performance
    • Regional Research
    • Market Research
    • Activity Research
    • Resident Research
    • Research Tools & Methods
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Vancouver | Jordan Manley

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  • BC’s Destination Brand Guidelines

BC’s Destination Brand Guidelines

A global brand with a common look and feel helps BC stand out and be memorable with consumers. Here is your guide to BC’s destination brand.

Guide icon About This Guide Reading time: ~20 mins Learning Type: Guide Download PDF

Last updated: December, 2021

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Super, Natural British Columbia Brand

British Columbia’s Tourism Brand

An overview of brand guidelines, this video provides information about the photography techniques, our typography, colour palette, tone of voice, and web tile.
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Video ~26 mins
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Super, Natural British Columbia Brand

Model Consent Release

Destination BC’s consent and release form is required for all recognizable individuals. This release allows you to share images or video with Destination BC for publication.
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Tool ~2 mins
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Super, Natural British Columbia Brand

Top Tips for a Successful Photo or Video Shoot

Planning a photography or video shoot can be a time -and resource- intensive endeavour; but, with extra care put towards a few key steps in the process, you can get a great return on your effort.
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Article ~10 mins
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