Two people in a red canoe on a bright turquoise lake.

British Columbia’s Tourism Brand

A complimentary resource to the Our Brand guide, this video shares the photography, typography, colour palette and tone of voice for BC’s destination brand.

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The Super, Natural British Columbia® Brand

BC’s Destination Brand Guidelines

Your guide to BC’s destination brand, which covers consumer insights, logo, photography, typography, colours, tone of voice, and the web tile. Learn about how to align your efforts with ours.
Guide ~20 minutes
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The Super, Natural British Columbia® Brand

Photographer’s Brief

BC's destination brand is built on distinctive photography. Use this guide to align your marketing efforts with this powerful brand.
Tool ~15 minutes
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The Super, Natural British Columbia® Brand

Model Consent Release

Destination BC’s consent and release form is required for all recognizable individuals. This release allows you to share images or video with Destination BC for publication.
Tool ~2 minutes
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Destination BC

Official Websites

HelloBC.com

Be inspired to start planning your BC Vacation.

Travel Media

Information for journalists, editors and broadcasters.

Tourism Business Portal

Online, self-service business listings system for tourism industry.

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© 2020 - Destination BC Corp. – All rights reserved."Super, Natural British Columbia®", "Super, Natural", "Hello BC" and "Visitor
Centre" and all associated logos/trade-marks are trade-marks or Official Marks of Destination BC Corp.