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      • Tourism Events Program
      • Co-op Marketing
      • Municipal & Regional District Tax
        Program (MRDT)
      • Other Funding Sources
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    • Overview
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    • Applying Insights
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    • Safety & Emergency Preparedness
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  • British Columbia’s Tourism Brand

British Columbia’s Tourism Brand

A complimentary resource to the Our Brand guide, this video shares the photography, typography, colour palette and tone of voice for BC’s destination brand.

About This Video Reading time: ~26 mins Learning Type: Video
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The Super, Natural British Columbia® Brand

BC’s Destination Brand Guidelines

Your guide to BC’s destination brand, which covers consumer insights, logo, photography, typography, colours, tone of voice, and the web tile. Learn about how to align your efforts with ours.
Guide ~20 mins
Read Guide
The Super, Natural British Columbia® Brand

Photographer’s Brief

BC's destination brand is built on distinctive photography. Use this guide to align your marketing efforts with this powerful brand.
Tool ~15 mins
Learn More
The Super, Natural British Columbia® Brand

Model Consent Release

Destination BC’s consent and release form is required for all recognizable individuals. This release allows you to share images or video with Destination BC for publication.
Tool ~2 mins
Learn More

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