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    • Overview
    • Provincial Government of BC
    • Board Of Directors
    • Executive Leadership
    • Tourism Marketing Committee
    • Accessibility and Inclusion Committee
    • Regional, Community & Industry
      Partners
      • Industry Partners
      • Community Partners
    • Vancouver, Coast & Mountains Tourism Region
      • Industry Support Areas
      • Meet the Team
      • Events
      • Regional Maps
      • Stay Connected
    • Corporate Documents
    • The Value of Tourism
  • What We Do
    • Overview
    • BC’s Destination Brands
      • How to Participate
      • Rainforest to Rockies
      • The Great Wilderness
      • The Infinite Coast
      • Valleys & Vineyards
      • Birthplace of Adventure
      • Nature’s Heartland
    • Marketing
      • Consumer Marketing
      • Content Marketing
      • Social Media Marketing
      • Travel Trade
      • Travel Media
      • Our Markets
    • FIFA World Cup 26™
      • Welcoming the World to Vancouver: The Line-Up
      • Same Day Game Day
      • Beautiful Seats
      • Home Pitch
      • FIFA World Cup 2026™ Media Resources
    • Destination Management
      • Destination Development
      • Planning Area Look Up Tool
      • Emergency Preparedness
      • Learning Centre
      • Visitor Services
      • BC Tourism Climate Resiliency Initiative
      • Tourism Investment in BC
    • Indigenous Tourism
      • Respectful Growth of Indigenous Tourism
      • Our Commitments
      • Truth and Reconciliation
    • Funding Sources
      • Co-op Marketing
      • Municipal & Regional District Tax Program (MRDT)
      • External Funding Sources
  • Strategic Approach
    • Overview
    • Corporate Strategy
      • Destination BC’s Corporate Strategy, 2026 to 2028
      • Three Pathways to Growth
      • Growth Opportunities by Iconic Brand
    • Marketing Strategy
    • Invest in Iconics Strategy
    • Diversity, Equity, Inclusion, and Accessibility
    • Truth and Reconciliation
  • Learning Centre
    • Overview
    • BC Tourism Basics
    • Digital & Social Media Marketing
    • Tourism & Business Planning
    • Experience Development
    • Travel Trade & Travel Media
    • Crisis & Emergency Planning
    • Accessible Tourism
    • BC's Destination Brand Resources
    • Additional Learning Resources
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    • Overview
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  • Assess Your Organization’s Crisis Readiness

Assess Your Organization’s Crisis Readiness

Building crisis readiness starts with a clear understanding of your organization’s current state.

Take stock of existing plans, processes, and capabilities to identify vulnerabilities and gaps to strengthen your ability to respond quickly and effectively to minimize the impacts of a crisis.

About This Series Format: Series

IN THIS Series

Organizational Crisis Readiness Audit Worksheet

Evaluate your organization’s readiness and pinpoint areas for improvement to strengthen crisis response.
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Tool
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SWOT Analysis Worksheet

Assess your organization's strengths, weaknesses, opportunities, and threats to identify gaps and prioritize action.
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Tool
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Pivoting from Fear to Community Pride in Squamish 

Explore how Tourism Squamish responded to vandalism at the Sea to Sky Gondola and shifted the narrative toward community pride.
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Case Study ~3 mins
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Supporting Wildfire Response Along Hwy 4  

Explore how industry partners coordinated communications and supported residents and visitors during the Highway 4 wildfire.
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Case Study ~3 mins
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More in the CRISIS COMMUNICATIONS RESOURCE LIBRARY

Together, these materials will help you complete your organization’s Crisis Communications Plan, so you and your team are ready for quick and timely action in the event of a crisis.

Understand the Foundations of a Crisis

Identify foundational components of potential crises before they happen, clarify your organization's role in each type of crisis and plan next steps.
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Series
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Build Your Crisis Team

Assemble your crisis response team, and assign clear roles, responsibilities and actions.
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Series
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Know Your Audiences

Understand who will be impacted and what they need, to inform effective communication during a crisis.
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Series
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Prepare your Communication Channels

Organize and tailor your communication channels to meet the diverse needs of different audiences during a crisis.
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Series
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Share the Facts

Share clear and accurate information during a crisis.
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Series
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Assess Your Crisis Response

Review your response efforts to identify what worked and where improvements can be made for the future.
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Series
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