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Kootenay Rockies

Two people hiking in British Columbia.

Kootenay Rockies | Dave Heath

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The ten-year Destination Development Strategies for this region were formed through an iterative, consultative, and collaborative process which started in 2016. This region includes four primary planning areas: the Columbia Valley, the Highway 1 Corridor, the Highway 3 Corridor, and the West Kootenay and Revelstoke areas. The region is inclusive of Rossland and Revelstoke in the west, Creston along the US border in the south, Golden in the north and Sparwood along the Alberta border in the east. The region includes two First Nations.

Tourism into this region of the province is strong during the summer and winter seasons with the main tourism drivers via Fernie, Nelson, Revelstoke and Golden. The key activities driving visitation to this region are outdoor adventure experiences and soft, outdoor activities as well as festivals and events. Notable highlights of this region are the iconic National Parks and the great variety of BC Parks.

Columbia Valley
Highway 1 Corridor
Highway 3 Corridor
West Kootenays & Revelstoke

Columbia Valley

Highway 1 Corridor

Highway 3 Corridor

West Kootenays & Revelstoke

Full Strategy
Highlights

The planning area lies between the Purcell Mountain Range to the west and the Canadian Rockies to the east, and includes Columbia Lake, Lake Windermere, the Columbia Wetlands, and the Columbia River as well as Kootenay National Park. Geographically, the Valley extends some 102 kilometers from the community of Spillimacheen in the north to Canal Flats in the south and includes areas of the Regional District of East Kootenay.

The area has completed their Destination Development Strategy and are working towards implementation. The key themes of this strategy focus on environmental and social sustainability, and visitor infrastructure.

Full Strategy
Highlights

The planning area stretches from the Alberta border in the east to Kamloops/Savona in the west and includes Yoho National Park, Glacier National Park, and Revelstoke National Park.  This portion of the Trans-Canada Highway extends some 550 kilometers and includes the Village of Field, the Town of Golden, the City of Revelstoke, the District of Sicamous, the City of Salmon Arm, the Village of Chase, the City of Kamloops, and Sun Peaks Mountain Resort Municipality.

The area has completed their Destination Development Strategy and are working towards implementation.  The key themes of this strategy focus on transportation infrastructure and affordable housing for hospitality staff.

Full Strategy
Highlights

This planning area (including Highway 3A, 3B, and 43) stretches east to west from Hope along 838 km of mountainous roads to the Alberta border. The Highway 3 Corridor has concluded their Destination Development Strategy and are working towards implementation.

The key themes of this strategy focus on building and managing growth with sustainability in mind and creating a memorable road trip experience.

Full Strategy
Highlights

The planning area stretches from Rossland, Trail, and Castlegar in the west to Revelstoke in the north and Creston in the east. The southern boundary is the US border. It includes the communities of Revelstoke, Nakusp, New Denver, Silverton, Slocan, Kaslo, Creston, Nelson, Salmo, Montrose, Fruitvale, Warfield, and all areas of the Regional District of Central Kootenay, and areas of the Regional District of Kootenay Boundary and parts of the Columbia Shuswap Regional District.

West Kootenay & Revelstoke has concluded their Destination Development Strategy and are working towards implementation.  A few key themes of this strategy focus on new product development and infrastructure improvements.

Regional Documents

Regional Destination Development Strategy: Kootenay Rockies

September 2019
Download Report Size: 6 mb

Regional Destination Development Strategy Highlights: Kootenay Rockies

September 2019
Download Report Size: 3 mb

In-Market Research Summary: Kootenay Rockies - 2012

January 2012
Download Report Size: 660 kb

Regional Tourism Profile: Kootenay Rockies - 2017

May 2017
Download Report Size: 127 kb

Regional Destination Development

Cariboo Chilcotin Coast

Discover evergreen timberlands, deserts, sandstone canyons, ocean fjords and glaciers.
Learn More

Northern British Columbia

BC’s largest tourism region boasts more than 60 provincial, national, marine parks and wildlife refuges.
Learn More

Thompson Okanagan

Explore distinctive landscapes from arid grasslands to abundant valleys, lakes, and forested highlands.
Learn More

Vancouver Island

From Victoria in the southwest to Cape Scott at the northern tip, explore 460 kilometres of land.
Learn More

Vancouver, Coast & Mountains

BC’s most visited region is situated in southwestern BC between ocean and mountains.
Learn More

Get in Touch

To find out more about the Destination Development program or to determine the best way for you to participate, contact Kootenay Rockies at info@kootenayrockies.com

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